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Privacy Policy

What personal data we collect, why, who we share it with, and the rights you have over it.

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1. Who we are

Digital Marvels Limited (“Digital Marvels”, “we”, “us”) is the controller of the personal data described in this policy. We are registered in England and Wales under company number 17443003. Full company details are in our Terms of Service.

This policy covers visitors to www.digitalmarvels.tech, people who contact us, newsletter subscribers, and our prospective and current clients. The person responsible for data protection can be reached at privacy@digitalmarvels.tech.

When we build or host a website that collects your own customers’ data, we handle that data on your behalf as your processor. In that case your own privacy notice applies, and our Terms of Service set out how we protect it.

2. What we collect

We only collect what we need. Depending on how you use our website and services, this may include:

  • Contact and consultation forms: your name, email address, phone number, preferred date and time for a call, project type and your message.
  • Start Your Project form: your contact details, company name, industry and project details (goals, audience, features, budget range, timeline, technology, hosting and security needs), plus any files you upload. You can upload up to 5 files of up to 10 MB each. Your answers are also saved as a draft in your own browser until you submit them, and we cannot see that draft.
  • Newsletter: your email address and the page where you signed up.
  • Privacy requests and complaints: your name, email address, the details of your request, and anything we need to confirm your identity.
  • Clients: the contact details of the people we work with, our correspondence, project materials you provide, and billing records. We do not store payment card details.
  • Security data: when you submit a form, your IP address is used for a few minutes to limit repeated submissions and block abuse. It is not saved with your submission. Our hosting provider also keeps standard server logs, which include IP address, browser and pages requested.
  • Analytics, only if you accept analytics cookies:pages viewed, clicks and other interactions, page performance measurements, your device and browser type, and your approximate location. Google estimates the location from your IP address and does not store the IP address in Google Analytics.

We do not ask for special category data, such as health information. Please do not include it in messages or uploads, or other people’s personal data unless you need to.

3. How we use it, and our lawful bases

UK data protection law requires a lawful basis for each way we use personal data. Ours are:

Purposes and lawful bases
PurposeData usedLawful basis
Responding to enquiries, arranging calls and preparing quotesForm details and uploaded filesTaking steps at your request before a contract. If you contact us for an organisation: our legitimate interest in responding to business enquiries
Delivering services, managing projects and invoicingClient contact, project and billing dataPerforming our contract with you. Keeping accounting records is a legal obligation
Sending our newsletterEmail addressYour consent, which you can withdraw at any time
Keeping our website and forms secure, and preventing spam and abuseIP address, server logsOur legitimate interest in protecting our website and the people who use it
Understanding how our website is used, so we can improve itAnalytics dataYour consent, given through your cookie choice
Handling privacy requests and complaintsRequest detailsLegal obligation
Complying with the law, handling legal claims, or selling or reorganising our businessRelevant recordsLegal obligation, or our legitimate interests

Where we rely on legitimate interests, we have balanced them against your rights, and you can object at any time. If you do not give us the details a form asks for, we may not be able to respond. We do not sell personal data, use it for advertising, or make decisions about you using only automated processing.

4. Cookies

We use your browser’s local storage to remember your cookie choice and your light or dark theme. We set Google Analytics cookies only if you accept them, and you can change your mind at any time in cookie settings. Our Cookies Policy lists everything in detail.

5. Who we share it with

We use the following service providers. They process personal data on our instructions and under contracts that require them to protect it.

Service providers
ProviderWhat they do for us
Vercel Inc.Hosts our website, stores uploaded files privately, and keeps server logs
NeonHosts the database that stores form submissions and newsletter sign-ups
Upstash, Inc.Runs the job queue that notifies our team about new submissions, and our rate limiting
Our email service providerDelivers form notifications to our team and our emails to you
GoogleProvides Google Analytics, only if you accept analytics cookies

We may also share personal data:

  • with professional advisers, such as our accountants, lawyers and insurers;
  • with HMRC, regulators, courts or law enforcement when the law requires it, or to protect our rights or the safety of others;
  • with a buyer or investor, under confidentiality, if we sell or reorganise our business; and
  • with anyone else, if you ask us to or consent.

6. International transfers

Some of our providers are based in, or process data in, the United States or other countries outside the UK. When personal data leaves the UK, we make sure it stays protected through one of these:

  • UK adequacy regulations, including the UK Extension to the EU-US Data Privacy Framework for certified US companies; or
  • the ICO’s International Data Transfer Agreement, or the UK Addendum to the EU Standard Contractual Clauses.

Email privacy@digitalmarvels.tech for details of the safeguard for a particular transfer.

7. How long we keep it

We keep personal data only as long as we need it. When the period ends, we delete it or make it anonymous.

Retention periods
DataHow long we keep it
Enquiries and quote requests that do not lead to a project24 months after our last contact with you
Files uploaded with an enquiry that does not lead to a project12 months
Client project records, contracts and invoices6 years after the contract ends, for tax and legal purposes
Newsletter subscriptionUntil you unsubscribe. We then keep only a one-way fingerprint (hash) of your email address on a do-not-contact list, so we do not email you again
Privacy requests and complaints3 years after the request or complaint is closed
IP addresses used for rate limitingDeleted automatically within minutes
Server logsThe short period set by our hosting provider
Google Analytics data14 months
Drafts, theme and cookie choices in your browserOn your device until you clear them

8. Your rights

Under UK data protection law, you have the right to:

  • access a copy of your personal data;
  • correct data that is inaccurate or incomplete;
  • have your data deleted in certain circumstances;
  • restrict how we use your data in certain circumstances;
  • object to our use of your data based on legitimate interests. You can always object to direct marketing;
  • data portability, meaning a copy of data you gave us, in a reusable format, where we rely on consent or a contract; and
  • withdraw consent at any time, without affecting what we did before you withdrew it.

To exercise a right, email privacy@digitalmarvels.tech or use the privacy request form on this page. It is usually free. We will make reasonable and proportionate searches, and respond within one month. If a request is complex, we may extend this by up to two further months and will tell you why within the first month. We may ask you to confirm your identity first.

9. Complaints

If you are unhappy with how we have handled your personal data, please complain to us first at privacy@digitalmarvels.tech. We will acknowledge your complaint within 30 days, look into it, and tell you the outcome without undue delay.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection regulator. Visit ico.org.uk/make-a-complaint or call 0303 123 1113.

10. Security

We protect personal data with measures that fit the risk, including:

  • encrypted HTTPS (TLS) connections across the whole website;
  • forms that only accept submissions from our own website, with protection against automated abuse;
  • private storage for uploaded files, which are never publicly accessible;
  • database credentials that stay on our servers, never in your browser; and
  • access to personal data limited to the people who need it.

No system is completely secure. If a personal data breach is likely to put your rights at risk, we will report it to the ICO within 72 hours and tell you where the law requires.

11. Children

Our website and services are not intended for anyone under 18, and we do not knowingly collect children’s personal data. If you think a child has sent us personal data, contact us and we will delete it.

12. Newsletter and marketing

We only send our newsletter to people who sign up for it. Contacting us about a project does not add you to our mailing list. You can unsubscribe at any time by using the link in any newsletter or by emailing privacy@digitalmarvels.tech.

13. Changes to this policy

We will update this policy when our practices or the law change, and revise the date at the top of the page. If a change significantly affects how we use data we already hold about you, we will tell you directly where we can.

14. Contact us

Email privacy@digitalmarvels.tech with any question about this policy or your personal data. We aim to reply within 5 working days, and always within the time limits the law sets.